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AN IMMERSIVE JOURNEY THROUGH SPORTS HISTORY
Visiting major metropolitan markets over a 4 year period, the must-see SPORTS IMMORTALS® EXPERIENCE honors and enshrines the pinnacle of athletic achievement, combining the most priceless artifacts with the most compelling new multimedia technology. THE TOUR: Planned to launch in late 2008, the SPORTS IMMORTALS® EXPERIENCE tour will spend four to six months in each venue, drawing a projected average of 400,000 visitors per venue and over 3.2 million people over the course of the tour. Supporting marketing and promotion is expected to reach over 100-million impressions nationwide. Planned Venues:
For a full overview of the SPORTS IMMORTALS EXPERIENCE® project,
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